Web Survey Bibliography
Relevance & Research Question: During the last five years, qualitative online research methods have evolved constantly. However, it is not always clear how the plethora of different methods subsumed under the term “Market Research Online Communities (MROCs)” can be applied optimally. Today online recruitment of participants for MROCs became almost a ubiquity. MROCs are different from offline qualitative research not least because of higher degree of anonymity and absence of face-to-face conversation. This is especially important because similar to offline qualitative research single respondents in MROC-studies can have a huge impact on the quality of the study as such. The question is to what degree single personality traits affect the individual participation behaviour and if the pre-selection of qualitative master data such as personality traits can help the researcher to compose, moderate and analyse MROCs intentionally.
Methods & Data: Our study compares MROCs consisting of exchange and individual 1-on-1 modules in a split-half design, where the single test groups differ in the composition of the participants with regards to their Big Five personality traits (P. Borkenau & F. Ostendorf). Group 1 group consists of participants with average scores dimension of their personality; hence, group 1 is quite homogenous. Group 2 is composed by participants who score extreme values in one of their personality traits; hence, this group is quite heterogeneous. The personal performance on individual tasks will be assessed, as well as the social behaviour within the community. We will also gather a standardized feedback the participants’ experiences after closing the community.
Results: As fieldwork is still not concluded, final results are not available, yet. We expect strong differences in both, the individual level of engagement and the group dynamics.
Added Value: As is it sometimes difficult to engage with MROC participants due to the specific conditions of the internet, it is key for project success to compose communities with right participants. Our case study sheds light on the practical implications for the researcher, when setting up MROCs, and gives best practice examples for qualitative online moderation of different configurations.
Web survey bibliography - 2014 (234)
- The relationship between nonresponse strategies and measurement error; 2014; Malhotra, N., Miller, J. M., Wedeking, J.
- Nonresponse and measurement error in an online panel; 2014; Roberts, C., Allum, N., Sturgis, P.
- Estimating the effects of nonresponses in online panels through imputation; 2014; Zhang, W.
- An empirical test of the impact of smartphones on panel-based online data collection; 2014; Drewes, F.
- Professional respondents in nonprobability online panels; 2014; Hillygus, D. S., Jackson, N. M., Young, M.
- Informing panel members about study results; 2014; Scherpenzeel, A., Toepoel, V.
- Determinants of the starting rate and the completion rate in online panel studies; 2014; Goeritz, A.
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- Online panels and validity; 2014; Groenlund, K., Strandberg, K.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- Improving web survey quality; 2014; Steinmetz, S., Bianchi, S. M., Tijdens, K. G., Biffignandi, S.
- WebSM Study: Survey Software in 2014; 2014; Vehovar, V., Cehovin, G., Mocnik, A.
- Design and Implementation of an Online Questionnaire Tool; 2014; Schaniel, R.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey; 2014; Zuell, C., Menold, N., Koerber, S.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2014; Revilla, M., Ochoa, C.
- Does Age Matter? The Influence of Age on Response Rates in a Mixed-Mode Survey; 2014; Gigliotti, L. M., Dietsch, A.
- Does the Choice of Header Images influence Responses? Findings from a Web Survey on Students’...; 2014; Barth, A.
- Methods and systems for managing an online opinion survey service; 2014; Mcloughlin, M. H., Seton, N., Blesy, K.
- Comparison of the quality estimates in a mixed-mode and a unimode design: an experiment from the European...; 2014; Revilla, M.
- Forget gamification; try writing a humanized survey; 2014; Pettit, A.
- Using respondent tweets to fill in survey gaps; 2014; Murphy, J.
- Using Paradata to Predict and to Correct for Panel Attrition in a Web-based Panel Survey; 2014; Rossmann, J., Gummer, T.
- Targeting the bias – the impact of mass media attention on sample composition and representativeness...; 2014; Steinmetz, S., Oez, F., Tijdens, K. G.
- Offline Households in the German Internet Panel; 2014; Bossert, D., Holthausen, A., Krieger, U.
- Which fieldwork method for what target group? How to improve response rate and data quality; 2014; Wulfert, T., Woppmann, A.
- Exploring selection biases for developing countries - is the web a promising tool for data collection...; 2014; Tijdens, K. G., Steinmetz, S.
- Evaluating mixed-mode redesign strategies against benchmark surveys: the case of the Crime Victimization...; 2014; Klausch, L. T., Hox, J., Schouten, B.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Improving cheater detection in web-based randomized response using client-side paradata; 2014; Dombrowski, K., Becker, C.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Increasing data quality in online surveys 4.1; 2014; Hoeckel, H.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- The effectiveness of recruitment strategies on general practitioner's survey response rates - a...; 2014; Pit, S. W., Pyakurel, S., Vo, T.
- Respondent-Driven Sampling of Heterosexuals at Increased Risk of HIV Infection; 2014; Batra, P., Gray, S. C., Krishna, N., Prachand, N., Robinson, W. T., Wejnert, C.
- Two Are Better Than One: The Use of a Mixed-Mode Data Collection to Improve the Electoral Forecast; 2014; de Rada, V. D., Pasadas del Amo, S.
- Social desirability is the same in offline, online, and paper surveys: A meta-analysis; 2014; Dodou, D., de Winter J. C. F.
- The impact of contact effort on mode-specific selection and measurement bias; 2014; Schouten, B., van der Laan, J., Cobben, F.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- User-Generated Online Health Content: A Survey of Internet Users in the United Kingdom; 2014; Ziebland, S., Valderas, J., Lupianiez-Villanueva, F., O'Neill, B.
- Confirmation Bias in Web-Based Search: A Randomized Online Study on the Effects of Expert Information...; 2014; Schweiger, S., Oeberst, A., Cress, U.
- Social Media and Online Survey: Tools for Knowledge Management in Health Research ; 2014; Merolli, M., Sanchez, F. J. M., Gray, K.
- Using Online Social Media for Recruitment of Human Immunodeficiency Virus-Positive Participants: A Cross...; 2014; Yuan, P., Bare, M. G., Johnson, M. O., Saberi, P.
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.